This years (2019) Brand Licensing Europe proved a huge success story. With the show moving from its beloved home of London’s Olympia to the opposite side of the capital at London’s Excel centre, a lot was at stake. Uprooting a trade show as steadfast as BLE is no mean feat but, any fears were soon put to rest once the show opened. Organisers Informa Market’s (who bought UBM) Anna Knight and the licensing team along with Abraxys not only moved the prestigious exhibition but also managed to add more features for an enhanced experience to visitors and exhibitors alike.
Further to this, BLE was a huge success for us here at Xpo Team. Delivering 13 booths of various sizes, from well established brands within the licensing scene such as Rovio (Angry Birds), Bravado, NBA, Animaccord, Melnitsa, CTC, 0+Media, Mentos, Zolan, TOHO (Godzilla) and Caroline Mickler as well as new to market brands Hamsta World, CC Brands (Ojo, Trashcode), Princess Sam. Totalling over 630sqm (6800sqft) of floorspace.
See more about BLE and the USA Licensing Expo in Las Vegas here...
If you would like to hear how Xpo Team can help your brand shine, please do give us a call or drop is an email, we’re a friendly bunch and we love to help!